PreisFinder

The pricing of availability guarantees represents a significant problem to KMU for two reasons. Firstly, the identification of the customer benefit, resulting from the availability guarantee, poses major challenges. The customer benefit describes the real or perceived value that the customer experiences through the interaction with the company.  The customer’s willingness-to-pay for the service, which displays the maximum price limit, can be derived from the customer benefit. Secondly, the cost estimation poses a big problem, as complex factors, like the transition of the failure risk to the service provider and the total provider-related costs (e.g. penalties, idle cost and infrastructure cost), are to be considered. These costs represent the minimum price limit. The maximum price limit is specified through the calculation of the customer benefit as well as the derived customer’s willingness-to-pay, based on customer groups. The minimum price limit is defined by the cost’s simulation. The optimized pricing for the availability guarantee is subsequently set regarding the price limit.