UdZ 02.23 / 75 SCALA: Does It Pay Off? Getting Started and Succeeding in the Subscription Business With the Business Case Calculator Stagnating demand for new machinery and equipment is leading companies in the industry to look for new business models to monetize their products and services. A promising approach in this context the “Netflix of the Industry” by introducing a so-called Subscription Business Model (SBM) that provides targeted support in this area. Implementing such a model, the provider offers its customers a solution in the form of a product-service system and receives regular payments in return. However, the implementation of these business models involves challenges due to the capital-intensive prefinancing and current lack of evaluation methods to determine for which customers such a model could be profitably implemented. In the ‘SCALA’ project, a subscription business case calculator is developed that will enable companies to focus specifically on profitable SBM and thus take an important step towards becoming the ”Netflix of the Industry“. >
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